UFC is pulling out all the stops for UFC 148 this Saturday including a huge ad buy for the login page of Facebook.
Payout Perspective:
With the daily cartoons of Silva and Sonnen, the free fights of the co-main eventers and now the Facebook ad on the front login page, the UFC is making a concerted effort to ensure that UFC 148 has the hype of UFC 100. But, will the promotional spending equate to PPV buys?
They better since fox isn’t running the countdown or primetime and fx is only running the countdown at 2am Friday…the only place those seem to be running is Fuel.