Silva and Sonnen made comic book characters

June 26, 2012

The UFC is pulling out all of the stops to ensure that UFC 148 is a success including a comic book strip depicting Anderson Silva and Chael Sonnen.  The comic depictions appear on the UFC’s Facebook page and will be updated daily to promote July 7th’s showdown.


Via UFC press release:

Reigning UFC Middleweight Champion Anderson Silva and bitter rival and No1 contender Chael Sonnen have long been known as two of the most colorful characters in the Ultimate Fighting Championship® organization. But that has been taken to a whole new level in a special comic strip which will countdown to the UFC 148 main event between the two bitter rivals.

Each day another page of the strip will be published on the UFC’s Facebook page, leading to the biggest fight of the summer at the MGM Grand, Las Vegas, on July 7.

The strip has been drawn by British artist Dave Golding, 37, a professional comic book artist since 2006. Golding was the original artist for the critically acclaimed Dare graphic novel ‘The Hunter’, which has recently been optioned by Hollywood, and his work has been featured throughout the medium as well as on designs for various science-fiction shows for British television.

The strip – which launched on Sunday on Facebook – will tell the story of this almost-inevitable rematch of the 2010 fight of the year, and is peppered with in-jokes long-time UFC fans will appreciate.

Golding has also re-imagined Silva – a lifelong comic book fan – and Sonnen as costumed heroes for two special faux comic book covers. Silva dons the tights as ‘the Silver Spider’ and wears an outfit featuring the colors of his beloved Brazil’s national flag. Sonnen, meanwhile, is taken at his word and has been transformed into the ‘American Gangsta’, and given a patriotic Old Glory color scheme.

Silva said: “I’ve always been a comic book fan since I was young. I liked heroes who had everyday problems but still tried to help people.”

Sonnen said: “What a thrill, to see myself in comic book form. Never before has a real life super-hero been turned into a mortal in a comic book, you will never see this in your lives again.”

Payout Perspective:

This is a unique way to promote this match and great tie-in to utilize social media via its Facebook page with a new comic each day.  The obvious inference made by the comic strip depictions are that Silva and Sonnen are superheros on a collision course of enormous importance.  It’s a reason for fans to keep returning to the UFC page and a constant reminder for fans to order the PPV July 7th.

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