UFC on Fox 3 Prelims on Fuel TV: 86,000 viewers
May 9, 2012
MMA Weekly reports that UFC on Fox 3 prelims airing on Fuel TV received an average of 86,000 viewers. Its by far the lowest ratings of the three UFC on Fox prelims.
In comparison, UFC on Fox 2 Prelims scored a 144,000 viewer average in January. Its the first time that the average viewership has dipped below 100,000 for a live prelim event airing on Fuel.
The numbers are low but almost expected considering the 3 hour broadcast went up against the Kentucky Derby and the NBA and NHL playoffs. It also had to deal with the Mayweather fight hype. The ratings coupled with the lower UFC on Fox 3 ratings make one wonder whether it was the card or the date of the card that was the issue. The first weekend of May is traditionally a huge weekend for sports so the competition had to be anticipated. But, the lack of a big name, big fight or title defense also contributed to the lack of appeal. Knowing that it was going up against some stiff competition, the card lacked the appeal for a casual viewer. The ratings for the Fuel broadcast are forgivable but the broadcast on Fox must be addressed for the UFC’s next appearance this summer.