Bellator 66: 103,000 viewers
April 24, 2012
MMA Junkie reports that Bellator 66 ratings received an average of 106,000 viewers last Friday. The ratings are disappointing considering it was headlined by Eddie Alvarez versus Shinya Aoki.
The 106,000 viewers is a sharp decrease from last week’s 163,000 viewer average. It is also the third worst average in Bellator/MTV2 history. MMA Junkie suggested that its site as well as others aired the prelims and main event fights online which could have detracted from the television average.
The roller coaster continues with the Bellator ratings. Even with it being a UFC PPV weekend, Bellator had a solid main event that was not worthy of a 103,000 viewer average. With Hector Lombard leaving for the UFC, Bellator is down one of its top stars. Bellator will need to ensure that it keeps and cultivates its top fighters so that the company can have a face.