Bellator 64: 175,000 viewers
April 10, 2012
MMA Junkie reports Bellator 64 scored an average of 175,000 viewers last Friday night. The viewership was tied for the current season’s best rating.
This week featured one of Bellator’s most well-known fighters, welterweight Ben Askren defending his title. The rating was a 25 percent increase over last week’s performance.
And here we go again with Bellator’s fluctuating ratings. Should we think that the numbers are a sign of improvement considering the poor showing by TUF Live and UFC Primetime? It’s too early to consider whether Bellator has gained ground on Friday nights. One would have to believe that Bellator would have to have consistent ratings (which it has not) for them to think that its gaining traction on fans. Askren is outspoken and should be one of the faces of Bellator that can help the promotion as it grows.