Brock Lesnar has signed on with Everlast to an exclusive, multi-year equipment contract with the UFC Heavyweight. Lesnar will use Everlast equipment and be a pitchman for Everlast products.
In addition, Everlast will become the sponsor of Lesnar’s private gym, the DeathClutch Gym, in Minnesota. Primarily known as a boxing manufacturer for most of its history, the Lesnar signing shows a level of commitment to get into the UFC.
(photo via PR Newswire)
Some may recall that earlier this year, Everlast signed Jon Jones to a similar deal.
Payout Perspective:
In addition to the Jones signing, Everlast entered into a contract with Bellator in March 2010 to be its exclusive equipment provider. The Lesnar move offers Everlast much more exposure as Lesnar is the PPV king of the UFC. Its hit or miss on how good a pitchman Lesnar might be but his identifiable physique and presence should make for good photo ads. The endorsement deal shows an aggressive marketing strategy by Everlast to sign two of the top UFC draws for its brand.
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