UFC 136: Payout Perspective
October 9, 2011
Welcome to another edition of Payout Perspective. This time we come to you from the Toyota Center in Houston, Texas where fans saw one of the best cards of this year.
Edgar bullies Maynard
The first round of Edgar Maynard III looked a lot like Edgar Maynard II. Instead, Maynard remained composed throughout the rest of the round. However, Maynard seemed too lax in the second and Edgar got to Maynard in the fourth.
Maynard looked stunned after the match. Not sure who looked more crestfallen: Maynard or Kenny Florian.
Aldo outlasts Florian
Jose Aldo controlled the match and defeated a game Kenny Florian. When the final round ended, Florian had a look of a defeated fighter and someone that knew his career (at least trying to win UFC gold) was over.
Sonnen outclasses Stann
Chael Sonnen returned to the Octagon to beat Brian Stann. This was a definite step up in competition for Stann and it showed. Sonnen had his way with Stann and used the arm triangle to choke him out.
But what was more interesting than the fight was the post-fight interview. Short, brief and concise. Sonnen challenged Anderson Silva (who was in attendance and sitting next to Charles Barkley) to a loser leaves match (Silva leaves division or Sonnen leaves the UFC). A textbook pro wrestling promo: 1) Insult opponent, 2) challenge said opponent to a fight, 3) state when the fight is happening, 4) state stipulations and 5) leave.
Silva thought the promo was hilarious and the UFC attempted to diffuse the situation by panning the camera to Barkley.
Phan outlasts Garcia – Third fight upcoming?
In the fight of the night, Nam Phan defeated Leonard Garcia in another entertaining slugfest. How is it that Leonard Garcia got more post-fight interview time than Nam Phan? It seems like the UFC is trying to package these guys together. Initially, Phan said in the post-fight interview he didn’t want another fight with Garcia but seemed more receptive later. I think Phan is thinking about moving up and on but the UFC may sign them up for another fight.
Garcia will never be cut by the UFC although he really must try something different. All of his fights look like he’s swinging like a guy in a bar at last call. He’ll be in the same category as Pat Barry and Dan Hardy. Entertaining fighters but not successful.
Attendance and Gate:
MMA Fighting’s Mike Chiappetta reported attendance of 16,164 for a gate of $2.3 million. According to the Toyota Center web site, the arena houses 18,300 for basketball and 19,000 for concerts. Not sure The attendance figure is better than the UFC’s last event at the arena, UFC 69. However, 69 produced a bigger gate: $2.8 million.
MMA Junkie reports that the bonuses for UFC 136 were $75,000 each.
Fight of the Night: Nam Phan vs. Leonard Garcia
Submission of the Night: Joe Lauzon
KO of the Night: Frankie Edgar
Promotion of UFC 136
The UFC had an off beat promo for UFC 136 entitled, “The Great Debate.” It currently has over 191,000 views on YouTube.
The UFC also held another #Hunt4UFC, where White gave hints on places around Houston to be at for fans to win tickets.
UPDATE 10/10: Forgot to include this great interview on CNN with Frankie Edgar.
Upcoming movie release, Immortal, Tapout, Dodge, UFC Trainer, UFC.com store, Xyience, SafeAuto Insurance, Toyo Tires and Bud Light with the center were in the cage tonight. Is it me or is the UFC.com store being promoted much more.
Fighter walkout shirts are here. I like the track jackets that some fighters are using. Although its hard to pull over the gloves, its still another piece that clothing brands can market.
We saw for the first time the video game cover for the UFC video game, “Undisputed 3”. As reported by USA Today, Anderson Silva was voted to be on the cover after THQ conducted a poll to see which UFC champion should be on the cover.
Xyience took the fighting check point. It appears that its a revolving sponsor although Harley Davidson had the checkpoint for some time.
There was a huge push for the movie Immortal. Chael Sonnen wore it on his fight trunks and had an Immortal hat on during a taped interview in the pre-fight hype package.
UFC Fan Expo
The UFC held another fan expo in Houston which gave fans, sponsors and fighters the ability to interact. No word on attendance at the expo but we will follow up. With the first one going on in Toronto for 129 and this one happening for 136, we should expect at least a couple expos in 2012.
Post-UFC 136 storylines
Sonnen vs. Silva – Super Bowl Weekend. The event is not on the schedule yet but I guess we have our first fight. This will be a big event and should help jumpstart 2012 with a big buy rate. Sonnen will be in full promo mode and with the help of Fox, we’re going to be seeing Sonnen’s face all over the Fox networks. There are talks of this being in Cowboys Stadium although that seems like talk at this point.
Aldo vs. Mendes – An interesting matchup but what will be more interesting will be how much longer Aldo will stay in the Featherweight division. He’s had trouble with the weigh cut and an Aldo-Edgar, Aldo-Melendez fight would bring some spark to the lighter weight divisions.
Edgar vs. Melendez or Aldo? – The worst kept secret is that the Strikeforce lightweight champion is coming to the UFC to “unify” the titles. The matchup makes sense and would draw interest. But when will it happen. Melendez is slated for a Strikeforce title defense in December. But, Dana White is bullish on Melendez in the UFC lightweight division. White also said that he’s interested in Edgar going up against Jose Aldo.
Last night marked the end of a three week period where four UFC titles were up for grabs. UFC 136 was one of the best, if not the best card the UFC has put on this year. Top to bottom, the card was exciting. It will be interesting to see what the PPV buys will end up at. Does anything lower than 400K say anything about fan perceptions of the lower weight divisions? Or is it just that there are too many PPVs going around that fans just can’t buy them all?
Odds and ends
Rashad Evans got booed again when the camera panned to him. What was funny is when the camera widened fans cheered for Forrest Griffin who was sitting next to him. Griffin looked back at Evans and playfully laughed at him. Pretty funny considering these two fought for the title a couple years ago.
Chad Mendes was announced as the newest member of Team Edge. Good for him considering he may get the next title shot against Jose Aldo.
Another loss by Tiequan Zhang. He was thought to help garner interest from Chinese fans. But, his losses are mounting and it seems like the UFC may have to look to someone else to make inroads into the Chinese market.
The Spike Prelims featured Anthony Pettis and Demian Maia. Good match-ups which should mean another good rating.
Among the writeups for UFC 136, there was this one on Nam Pham.