Strikeforce and Bellator ratings show huge drop for one
September 13, 2011
Despite featuring the semifinals of the Heavyweight Grand Prix, Strikeforce received a 1.04 household rating among men 18-49 and a 1.17 among men 18-34 according to MMA Junkie.
Via MMA Junkie:
Strikeforce’s Showtime broadcasts traditionally average 453,000 viewers. Additionally, first two events devoted to the grand prix averaged 628,500 viewers and are the top-rated broadcasts in Strikeforce-Showtime history.
Meanwhile, Bellator, on MTV2 received 235,000. An immediate MTV2 replay of Bellator 49 drew 153,000 viewers. The number is in line with recent improvements in viewership for Bellator.
Although the two ratings are somewhat similar, Strikeforce ratings are far more disappointing. For Bellator, it was the first time that Spike.com streamed its fights. The numbers seem pretty consistent which is a good sign since it went up against a night full of college football (e.g., Notre Dame vs. Michigan) and Strikeforce on Showtime.
For Strikeforce, the ratings show the vanishing interest in the organization and by extension the Heavyweight Grand Prix. The ratings were similar to those of a “Challengers” show. Certainly there was extra competition Saturday night but with a big card the ratings were way down. There is usually much more press the week of the Strikeforce event leading up to the fights. It seemed like the big story was the Nick Diaz drama. Also, the breaking news of Cung Le main eventing UFC 137 against Vito Belfort the day of the Strikeforce event seemed wrong as well.