White claims ESPN hates the UFC
August 20, 2011
It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134.
Via MMA Mania:
Sounds like an awfully strong reaction over a cancelled interview and perceived lack of coverage. Perhaps there is more to the story that we don’t know? After all, ESPN airs “MMA Live” each week, which features stories revolving mostly around the UFC.
This is even more odd when one considers how much coverage ESPN dedicates to sports that routinely air on FOX networks, such as football, both college and pro, baseball and auto racing. And if White wanted more coverage for the UFC, wouldn’t it be a bad idea to make disparaging remarks about “Worldwide Leader in Sports?”
Typical response by White? MMA Mania is correct in writing that the reaction is over the top considering how much ESPN has covered the UFC. Not to mention Stephan Bonnar and Rashad Evans are mainstays with MMA Live and the networks has provided coverage of many UFC PPVs. It is also included it in ESPY nominations too. Also, the MMA page on ESPN.com is predominantly UFC-Strikeforce news. And, of course, the appearances by White and UFC fighters on Rome is Burning.
Perhaps its the glee of the Fox deal, but White’s comments seem blown out of proportion. Could ESPN be blowing off White as a passive aggressive way to get back at the UFC for the Fox deal? Maybe. This seems a little like when Spike played the premiere of UFC 132’s Countdown midday. But here’s an example of the ills of the social media. Think before tweeting. Telling ESPN off doesn’t help keep a relationship with Rome is Burning. After all, Rome is on ESPN.
On a broader scale, the Fox deal will be interesting to see if the UFC will need to reign in some of its language. In addition, what will the UFC do if a homophobic or sexist slur is made during a broadcast? Will it be “business as usual” or will there be a need to address the situation?