SafeAuto offers “VIP at the UFC” prize package for UFC 133

July 26, 2011

SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare.


(H/t:  MMA Mania)

Payout Perspective:

One of the biggest moving MMA sponsors this year has been SafeAuto Insurance. From its sponsorship of fighters, to its sponsorship within the octagon, to a commercial featuring Clay Guida, SafeAuto has taken advantage of its investment in MMA and the UFC. Its latest form of brand activation is a contest for UFC 133 which involves a social media aspect by having contestants go to its company Facebook page and “like” it prior to entering. It will be interesting to see the number of likes it will receive as a result of the contest. What will be more interesting is the type of content SafeAuto will have on the Facebook page once contestants are drawn there and is the intended purpose to have people come back to its Facebook page. SafeAuto Insurance offers state minimum coverage car insurance in only a handful of states so its target audience of potential consumers is limited.

UPDATED 7/27/11: Jason Parks of SafeAuto replied to our blog entry. In response to my query on what will be on SafeAuto’s Facebook page:

” I can confirm that we will be having our camera crew at UFC 133 getting behind-the-scenes footage of the contest winners as they get to go to the weigh-in and be in Philadelphia for the weekend. There are some other exciting announcements coming up so stay tuned.” In addition to its main page, SafeAuto also has a microsite and MMA Facebook page.

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