Before they enter the octagon at UFC 124, pay attention to the walk out of Georges St. Pierre and Josh Koscheck as they will be wearing t-shirts of their respective sponsors: Affliction and Dethrone.
The GSP shirt is touted as a limited edition Affliction shirt with only 500 made. With a price point of $57.99, its more than buying the PPV (if you purchase the PPV on DirecTV HD – $54.95).
Josh Koscheck’s Dethrone “walkout t-shirt” is not a limited edition, but comes in all black and all red (pictured) and has a “Kos” logo. Koscheck’s shirt is “reasonably” priced at $27.99.
Payout Perspective:
Similar to replica jerseys in team sports, for fight fans, t-shirts are a practical way to support your favorite fighter. Although many people do not like the huge designs, depictions of destruction, skulls or devils, I expect many fans wearing Affliction and Dethrone gear at the fight on Saturday. As for the two shirts above, I think the price point for GSP’s t-shirt is too expensive for an average MMA fan. Even a $28 Koscheck shirt seems a bit high, but is much more manageable on the wallet.
It would be a nice coup for Dethrone if it could claim to have the UFC Heavyweight Champ and the UFC Welterweight Champ. Possible slogan: “The brand of champions”?
*Note: I realize GSP may be wearing his gi during the walkout, but he should have his shirt on at the end of the match.
I do not agree.
– Mikki