Shine Fights give fans chance to pick matchups for PPV

August 24, 2010

Shine Fights announced that its fans will have the chance to vote online to decide first round match-ups for its eight man, one night lightweight grand prix tournament on September 10th. The fights will be on PPV.

From MMA Fan House:

Shine Fights announced its lightweight tournament earlier this month and has added a wrinkle with the fan balloting. In a release from the promotion, Shine said it wants to become “MMA’s most fan-friendly organization” and believes allowing fans to pick the first-round bouts heads it down that path.

The eight competitors for the tournament have already been chosen. But fans can set the matchups they want to see in the first round and e-mail those to According to the promotion, the fight combinations that get the most votes will be the ones used in the tournament’s opening quarterfinal round.

“Every MMA organization tells fans what fights they are going to see, even though the fans are the ones paying the money,” said Shine Fights COO Jason Chambers. “We are saying, ‘You are buying the pay-per-view, you are buying the tickets, so you tell us what you want to watch. We feel it’s one of the most unique opportunities fight fans have been given to date.”

Payout Perspective:

The concept of fans choosing matches is not a unique idea. In professional wrestling, the WWE has used a Viewer’s Choice format when deciding match-ups. Fans would go to the WWE web site to vote on what matches they would like to see that night. Of course, since it is pro wrestling once matches are voted on, the outcome is likely discussed and choreographed. Still, the concept of fan interaction is similar.

Since its last attempt at a show failed, Shine has to do something to regain fan interest in its product.

The novelty of playing matchmaker should attract fans. The opportunity to have perceived control over what you watch is appealing from a fan standpoint. One issue that may come up is name recognition. Will a casual MMA fan know these fighters. Although the fighters include vets from other organizations, is that enough. Will Shine promote the eight fighters so that there can be some semblance or reasoning when picking the match-ups.

Shine hopes that the marketing strategy of a one night, survive and advance, winner take all tournament will give fans a reason to purchase tickets and the PPV.

One Response to “Shine Fights give fans chance to pick matchups for PPV”

  1. Machiel Van on August 27th, 2010 8:20 AM

    How about Din Thomas vs Don King in a half-cage half-ring?

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