Dave Meltzer of the Wrestling Observer reports in his latest newsletter that UFC 103 managed to reach the 400,000 plateau. At press time, the numbers for the 9/19 battle look like the Floyd Mayweather vs. Juan Manuel Marquez fight did 1 million buys in North America, putting it No. 2 on the list of shows […]
Archives for September 2009
TUF 10: Kimbo vs. Nelson, Tonight
Just a reminder that Spike TV will be airing what is probably the most highly anticipated fight in Ultimate Fighter history – Kimbo vs. Nelson – tonight at 10pm/9 cst. There’s been a lot of talk in recent weeks about what kind of ratings Kimbo’s fight might do; most agree it’ll likely set the TUF record […]
Dream 12: Caged Event, Kikuno vs. Alvarez
This week Japanese promotion Dream unveiled its design for a new hexagonal cage that it plans to use once every year for a special event. Dream made the announcement at a press conference for Dream 12 in which it not only revealed the design of the cage, but that the event would feature two hotly anticipated lightweight match-ups: Katsunori […]
SBJ: Sponsorship In-depth
The Sports Business Journal released its highly anticipated sponsorship issue this week. The in-depth feature is highlighted by a roundtable discussion with numerous marketing executives from several big name companies including A-B Inbev, Pepsi, Turnkey Sports Management, and others. Here’s a snippet, but make sure you run over to the website and check out the entire thing: […]
New TV “Stickiness” Measurement
TVbytheNumbers sheds some light on television’s newest ratings index, “stickiness,” which measures the percentage of a TV program actually viewed against the average percentage of all other programs in the time slot category. The metric is designed to assess how well “tuned-in” viewers are to a particular program. The system was developed by Rentrak and here’s a […]