MMAPayout.com’s Andrew Falzon appeared on the second edition of the FoxNews Fight Game roundtable. This week, the show is broken down into shorter segments, like a MMA championship bout, going 5 rounds of 5 minutes each. Also appearing on the program: Adam Weiss, Adam Weiss Public Relations Marcus Mera, iGuilltone.com Clothing Jennifer Santiago, World Combat […]
Archives for October 2008
UFC Launches Video on Demand with Verizon
Zuffa, LLC, owner of the Ultimate Fighting Championship, on Wednesday announced it has launched into the video on demand (VOD) spectrum of entertainment with Verizon FiOS TV. “As UFC continues to thrive in sports, we constantly look for new ways to deliver the UFC experience to our loyal fans around the world,” said Dana White, […]
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
MMAPayout.com on FOXNews Fight Game [Video]
MMAPayout.com’s Andrew Falzon appeared on the most recent edition of the Fight Game with Mike Straka on FoxNews.com. The program consisted of a roundtable discussion on various issues in MMA. Also appearing on the program: Adam Weiss, Adam Weiss Public Relations Marcus Mera, iGuilltone.com Clothing Gregor Gracie, MMA Fighter and member of the sport’s first […]
Canada’s Network TV Landscape
Roger’s Sportsnet Poised To Lead MMA Coverage in Canada He’s perhaps the most influential referee in the sport, he’s the man who coined the phrase “let’s get it on!,” and he’s also the man who made waves through the Canadian MMA community earlier this month when he announced his departure from The Fight Network [TFN]. […]