(Maple Grove, MN) – Chuck Blanski, President of Zebra Mats, has announced the launch of a new business-to-business magazine serving the rapidly-growing mixed martial arts industry. The premier issue of MMA Business will roll off the press in mid-January. The controlled circulation publication will be distributed free to a highly-targeted audience of 8,000 owners/instructors of […]
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MMAPayout.com PPV Predictor
MMAPayout.com is pleased to announce it will be introducing the newest version of its PPV predictor in next week’s UFC 104: Payout Perspective. This version of the PPV predictor will make use of regression analysis across two different variables (Spike’s Countdown to UFC viewership & UFC live-gate revenue) in order to come up with an initial, statistically-supported estimate of UFC buyrates. Then, […]
Japanese MMA Event Posters
Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity to evaluate the quality and effectiveness of the UFC’s poster design. The common themes among the posters were: 1.) brand focus, 2.) effective background use, 3.) organized presentation, 4.) critical information visible, and 5.) consistency. To draw a bit of a […]
Martial Combat MMA: Singapore, May 2010
Asia’s ESPN Star Sports has announced a new partnership with World Resort Sentosa of Singapore to form a new mixed martial arts organization called Martial Combat, which is set to make its debut in May, 2010. Here’s a snippet of their press release (followed by some Payout Perspective): 5 October 2009, Singapore: Asia’s top sports […]
MMAPayout.com Interview with Cung Le
MMAPayout.com recently sat down with former Strikeforce Middleweight Champion Cung Le to discuss a variety of topics including vacating the Strikeforce title, MMA fighters transitioning to the entertainment field, and Le’s numerous side projects. KP: I guess we’ll start with the obvious question that I’m sure you’ve answered more than a few times now: why […]