UFC on Fox 29 took place in Glendale, Arizona and delivered with its main event of Dustin Poirier and Justin Gaethje. The main event which saw Poirier pull out a third-round stoppage in a back and forth fight drew Fight of the Night for the evening. Alex Oliveira surprised Carlos Condit with a guillotine submission […]
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UFC 223: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 223 which took place at the Barclay’s Center in Brooklyn, New York. Iaquinta fills in to take on Khabib The main event was to be Tony-Khabib and then Max Holloway and Khabib, but eventually Al Iaquinta, who was to face […]
UFC 223 Prelims draw 892,000 viewers
The UFC 223 Prelims drew 892,000 viewers on FS1 according to Neilsen via ShowBuzz Daily. The event preceded Saturday’s UFC 223 PPV. The feature fight of the UFC 223 Prelims was Karolina Kowalkiewicz’s split decision victory over Felice Herrig. The event drew 0.33 in the A18-49 demo and 0.49 in the male 18-49 demo. In […]
UFC on Fox 28 draws 1.82M viewers in overnight ratings
UFC on Fox 28 drew 1.8 million viewers on Fox Saturday night’s fast overnight ratings. Despite stiff competition from the NBA and the Olympics the event was able to stave off its worst ratings since being shown on the network. The event drew 1.82 million viewers, a 0.6 rating in the A18-49 demo and a […]
What should the UFC expect in negotiating the next media deal?
Earlier this week, Deadline.com posted a story asking whether the UFC could still attain a TV deal to their liking despite less-than-stellar ratings. Notably, in the article it reveals that UFC Fight Pass has 400,000 subscribers for its digital service. Previously, the number has never been posted publicly. The article notes that prior to Endeavor’s […]