MMA Junkie reports that Dana White is taking over the company’s negotiations for a new deal with Showitme. Lorenzo Fertitta was the lead in the negotiations prior to Ken Hershman leaving Showtime for HBO. White called Hershman a “deal blower” in an MMA Fighting interview with Ariel Helwani. With Hershman out of the picture and Showtime […]
Strikeforce
Dana White: UFC will be on Spike TV in 2012, Spike Not Honoring “Spirit of the Deal”, & Strikeforce’s Future
During UFC 135’s press conference, MMAFighting’s Ariel Helwani spoke to UFC President Dana White regarding their current relationship with Spike TV, Bellator airing on Spike.com, and what we can expect from UFC shoulder programming in 2012. Spike currently owns the UFC library through 2012, and by doing so, cannot air content from another MMA promotion […]
Tate signs deal with Toyo Tires
The Strikeforce welterweight women’s champion, Miesha Tate, has signed a sponsorship deal with Toyo Tires. Tate wore the Toyo Tires logo on her fight shorts when she won the title from Marloes Coenen in July. Via Toyo Tires press release: Tate is a native of Tacoma, Washington, and was the 2010 WMMA (Women’s Mixed Martial […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]
Strikeforce and Bellator ratings show huge drop for one
MMA Junkie reports the ratings for Saturday night’s Strikeforce and Bellator events. Strikeforce received a dismal 274,000 viewers while Bellator garnered 235,000 viewers. Despite featuring the semifinals of the Heavyweight Grand Prix, Strikeforce received a 1.04 household rating among men 18-49 and a 1.17 among men 18-34 according to MMA Junkie. Via MMA Junkie: Strikeforce’s […]