The UFC has signed a licensing agreement with GuardLab, a New York-based company that produces custom-fit mouth guards according to a report from the Sports Business Journal. Financial terms were not disclosed for the multiyear global licensing and partnership agreement with the company. The UFC will receive a portion of sales from every UFC-branded mouth […]
UFC
Cruz in pace car at Phoenix International Raceway
Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday. The appearance continues a long-standing relationship with the Phoenix International Raceway. Cruz served as the honorary pace car driver in 2012. Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway. Despite multiple […]
Reebok secures deal with TriStar Gym
TriStar Gym has signed a deal with Reebok according to MMA Fighting. The gym made famous by the likes of Georges St. Pierre will now have its fighters sponsored by the official brand of the UFC. Based out of Montreal, Quebec, TriStar becomes the second gym to be sponsored by Reebok. Late last year, Reebok […]
Olivieri latest fighter to be flagged by USADA
UFC lightweight Felipe Olivieri was flagged by USADA for a pre-fight drug test related to his fight at UFC on Fox 18 this past January. Olivieri passed a post-fight drug test after he defeated Tony Martin at the UFC event in New Jersey. However, a pre-fight test returned a positive result according to USADA. UFC […]
Conor McGregor is a “Clueless Gamer”
Conor McGregor appeared on Conan to promote the upcoming release of EA UFC 2 in the semi-regular segment of the show, “Clueless Gamer.” McGregor and Conan Obrien talked and gave a little preview of the video game playing each other as each other (EA created a version of Conan for the game). For those not […]