UFC on ESPN 46 took place on Saturday on ESPN and drew 845,000 viewers per Nielsen via ShowBuzz Daily. The telecast was second overall in cable next to the NHL Stanley Cup Finals on TNT. The telecast started late on ESPN due to an overrun for softball but the 145 minutes on the network drew […]
UFC
UFC on ESPN 45 bonuses
Air National Guard invests in new ‘TUF’ season
The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
Power Slap gets big hand in social media
Despite a consensus by many fight fans and society in general, Dana White is doubling down on Power Slap as it returns for a second season which most will not see since it will be on the online platform Rumble. Yet, White is still bullish about the sport and utilizes social media metrics to tout […]