MMAPayout.com has learned that the 10/1 episode of the Ultimate Fighter on Spike drew a 0.8 rating (1.1 million viewers). That is the lowest rating in the series’ history. The program drew quarter hours of 0.80, 0.66, 0.79, and 0.90. The key demographic numbers were a a 1.13 in M18-34 and a 1.04 in M18-49.
TV
The Future of MMA: Corollary Programming
After reading Kelsey’s “No Need to Panic” posts, I thought I would weigh-in with some of my own opinions and thoughts regarding the current MMA scene and why it is the way it is. Where does the market for MMA really stand? I disagree with the notion that the MMA market is healthy. It’s one-sided. […]
The 10 Most Important Fighters to the Business of Mixed Martial Arts Part I
The mixed martial arts business has seen its ups and downs during its short history. This list is intended to capture the fighters who had the biggest influence in creating interest in the sport and drawing money. This list is not intended to be a simple listing of the fighters who drew the most money. […]
UFC to Counter Affliction PPV?
Sherdog is reporting that the UFC is putting together a live card to counter Affliction’s PPV debut on July 19th. However, the real threat to Affliction’s PPV is that according to the article, the UFC would like to air the card on SpikeTV, which would cost viewers about $45 less than the Affliction PPV. This […]
Jay Larkin Talks IFL/EliteXC
The ratings from EliteXC’s network debut on CBS seem to indicate the sport passed its profitability test with flying colors. Since the business of broadcasting is often a game of imitation and spin-off, fans of the sport should be the beneficiaries. All of those channels too afraid to test the waters in regard to MMA […]