John Ourand of the Sports Business Journal reports in this week’s issue that the on-going carriage battle between Comcast and DirecTV could actually help Versus get back onto the satellite provider in the next few months. Comcast and DirecTV are engaged in a series of RSN carriage battles that potentially could help the Comcast-owned Versus […]
TV
CBS & M-1 Increasing November 7th Advertising
Last week CBS began to increase the amount of promotion surrounding its up-coming Strikeforce: Saturday Night Fight event that will feature Fedor Emelianenko vs. Brett Rogers on primetime television. In addition to the commercial below, M-1 has been teaming up with social networking website namedrop.com to purchase ad space on various websites including Sherdog.com to advertise […]
Network TV Important, Not “Be All, End All”
Bill King of The Sports Business Journal talks about the importance of network television in creating boxing stars with Bob Arum in his latest article in the jounral. Arum runs through the names, gushes with stories of their stature in foreign lands, and then ties them together. “The common thread is exposure,” said Arum, […]
Versus-DirecTV Issue: Distribution, Not Pricing
Leland Roling of Bloodyelbow.com provides a transcript of a radio interview that features Versus President, Jamie Davis, talking about the DirecTV-Versus impasse: Negotiations were in good faith throughout the summer, but the network was dropped from DirecTV on August 31st due to what has been relayed as a pricing problem. Davis stated that DirecTV stated that it […]
Spike TV to Broadcast Select UFC 104 Prelims
SpikeTV announced today that it will televise a select number of fights from the UFC 104 undercard – including Bader vs. Schaeffer and Hardonk vs. Barry – prior to the PPV. New York, NY, October 12, 2009 – Spike TV will telecast live undercard bouts from UFC 104 on Saturday, October 24 at 9:00pm ET/PT […]