Ariel Helwani over at MMA Fanhouse is reporting that Showtime will be airing its hour long ‘Fight Camp 360’ program featuring both Fedor and Rogers in the week leading up to their scheduled November 7th tilt at the Sears Centre in Chicago.
Despite the fact that the Brett Rogers vs. Fedor Emelianenko fight will not be airing on Showtime, the premium cable network obviously still has a lot invested in the heavyweight bout, and it is putting it’s promotional muscle behind it.
On this week’s edition of The MMA Hour, which will be presented later this week at MMA FanHouse, Rogers mentioned that an episode of Showtime’s new Fight Camp 360 series is being produced about the fight, and it will air around a week before the CBS telecast on Nov. 7. When contacted by FanHouse, Showtime officials would only say that an announcement regarding the show’s air date would be coming soon.
Payout Perspective:
While Showtime hasn’t exactly put all of their eggs into one basket with Fedor – to be fair, in Strikeforce, they’ve diversified far more than they did with EliteXC – they’re still banking on Fedor’s potential to make the Strikeforce partnership a bonafide success.
It makes sense, then, that if there’s anything they can do to help his success, they will.
Note: It’s interesting that after all that chatter we heard between the Rogers and Fedor camps in early September, it all kind of dissipated at the beginning of the month. We hadn’t heard much at all until the CBS promo popped up last week.
This will be great for Strikeforce and for MMA on CBS/SHowtime and in the future, for PPV. It will be interesting to see how well this does and what type of effect it will have on the ratings. I like it though. Tons of fans have been clamoring for something like this for quite some time.
This is going to be great, I’ve seen the “Super Six” 360, and it was awesome. Fedor is going to be mainstream.