Here’s a data release provided by Spike TV that compares the average Ultimate Fighter season 10 episode with last Saturday’s Strikeforce on CBS: TUF 10 (season-to-date = 8 episodes ) Men 18-34 — 3.52 rating Men 18-49 — 2.9 rating Men 18-24 – 3.7 rating Persons 18-34 – 2.4 rating Strikeforce/ CBS 11/6 Men 18-34 — 2.3 rating Men 18-49 — […]
TV
SBJ’s High Tech Issue & Various Applications in MMA
The Sports Business Journal released its highly anticipated “High Tech, High Stakes” issue this week, and there were a couple of very interesting pieces that caught the attention of MMAPayout.com. In one of his articles, Eric Fischer looked at the potential for motion tracking technology to gain further acceptance and prevalence in sports television. Motion […]
Fedor vs. Rogers: Payout Perspective
Welcome to another edition of Payout Perspective: This week we’ll be taking a look at Strikeforce’s debut on CBS Primetime held this past Saturday, November 7th outside of Chicago, Illinois at the Sears Centre. The evening featured a heavyweight clash between Fedor Emelianenko and Brett Rogers, but also notable appearances from Jake Shields, Jason Miller, and Gegard Mousasi. […]
DVR Playback Confusion: Ratings & Ad Spot Value
Bill Gorman of TVbytheNumbers talks about the confusion that the NY Times is likely to create with a recent article stating that DVR playback is actually helping (and not hurting) commercial ad viewership. Everyone is used to program ratings increases from “DVR viewing” being defined as the increase from Live+SD program ratings (which is available […]
CBS Stations to Air Fight Camp 360: Fedor vs. Rogers
CBS has announced that they will be airing Showtime’s Fight Camp 360: Fedor vs. Rogers on select affiliates in advance of the fight, starting this evening: As a preview to MMA’s return to broadcast television on CBS this Saturday, Nov. 7 with STRIKEFORCE/M-1 GLOBAL: FEDOR VS. ROGERS (9:00 PM, Live ET/delayed PT), CBS affiliates and […]