The Sports Business Journal reports on the return to the ring of NBC on the rebranded NBC Sports Network formerly known as Versus. Saturday night is the debut of “NBC Sports Network Fight Night,” which will appear quarterly in 2012 on the network. NBCSN will work with Main Events as its promotional company to produce […]
TV
“UFC Tonight” draws 61,000 viewers on Fuel TV
MMA Junkie reports that UFC Tonight on Fuel TV drew an average of 61,000 viewers on Tuesday night. It triples the viewership of the show from last week. UFC Tonight, the UFC’s news magazine show, debuted January 3rd with a 39,000 viewer average. Last week’s edition scored a low of 20,000 viewers. Via MMA Junkie: […]
HDNet to be Rebranded as AXS TV
Beginning Summer of 2012, HDNet will be rebranded as AXS TV, a joint venture between HDNet, AEG, Ryean Seacrest Media, and CAA Establish. HDNet, AEG, Ryan Seacrest Media, and Creative Artists Agency (CAA) today announced a joint venture that will rebrand HDNet/HDNet Canada to launch AXS TV (pronounced: access). Scheduled to debut this summer, AXS […]
WWE head nixes Punk-Sonnen entrance
MMA Fighting reports that Vince McMahon has nixed the idea of CM Punk walking out with Chael Sonnen before his fight at UFC on Fox 2 in Chicago. The original announcement of the du0 walking out came out earlier this month. Punk, a Chicago native, would have drawn some extra cheers for Sonnen in his […]
MTV’s “Caged” draws disappointing ratings
Variey reports that MTV’s “MMA” reality show “Caged” drew poor ratings in its debut. The show drew 619,000 viewers and only a 0.64 rating in the targeted 12-34 demographic. The series features young, small town males trying to make it in the local MMA promotion. Unbeknownst to the MMA fan hoping to watch young, up […]