EA Sports called a press conference this afternoon to announce that MMA legend and UFC Hall of Famer, Randy Couture, will help to co-headline EA’s MMA video game that’s set for a release sometime next summer. Here’s the EA MMA website release: Randy Couture, one of the most popular fighters in MMA history, will co-headline […]
Strikeforce
Meltzer on TV Rights Fees
The Silver Lining in Carano-Cyborg Turnover
The Strikeforce: Carano vs. Cyborg card has undergone a tremendous amount of turnover in the last month. Dave Meltzer of Yahoo! Sports articulates quite well how the card, originally scheduled to feature four title fights, has now been left with two, in addition to a host of other alterations. The card itself just hasn’t had a lot […]
UFC, Strikeforce, and the Law of Fellowship
Selected quotations from Chapter 11, The Law of Fellowship in The 22 Immutable Laws of Branding by Al and Laura Ries: In order to build the category, a brand should welcome other brands. Greed often gets in the way of common sense. Not only should the dominant brand tolerate competitors, it should welcome them. The […]
Strikeforce-Dream Partnership Taking Shape
MMAWeekly has published an informative piece that focuses upon the developing relationship between Strikeforce and Dream; it also features an interview with Strikeforce President, Scott Coker. While the entire article can be found here, a summary of some of the more interesting points lies below: Scott Coker has a history with Dream promoter Kazuyoshi Ishii that dates back to his […]