The main event of CBS SATURDAY NIGHT FIGHTS featuring Fedor Emelianenko vs. Brett Rogers reached 5.46 million viewers while drawing impressive young adult and male demographic ratings, according to Nielsen live plus same day ratings from 11:00-11:15 PM on Saturday, Nov. 7. The demographic ratings include a 3.5/10 in men 25-54, 3.3/11 in men 18-49 […]
Strikeforce
Fedor vs. Rogers: Payout Perspective
Welcome to another edition of Payout Perspective: This week we’ll be taking a look at Strikeforce’s debut on CBS Primetime held this past Saturday, November 7th outside of Chicago, Illinois at the Sears Centre. The evening featured a heavyweight clash between Fedor Emelianenko and Brett Rogers, but also notable appearances from Jake Shields, Jason Miller, and Gegard Mousasi. […]
CBS Stations to Air Fight Camp 360: Fedor vs. Rogers
CBS has announced that they will be airing Showtime’s Fight Camp 360: Fedor vs. Rogers on select affiliates in advance of the fight, starting this evening: As a preview to MMA’s return to broadcast television on CBS this Saturday, Nov. 7 with STRIKEFORCE/M-1 GLOBAL: FEDOR VS. ROGERS (9:00 PM, Live ET/delayed PT), CBS affiliates and […]
Fedor vs. Rogers Commercial Spots Sold-Out
Loretta Hunt of Sherdog.com is reporting that commercial ad slots have sold out for Fedor vs. Rogers on CBS: “I’d say this was probably a quicker sellout than the EliteXC shows,” said Kahl, who added that the addition of top-ranked heavyweight Fedor Emelianenko has piqued interest in “premium advertisers” from the auto, movies, and video […]
CBS Leading Adversting Market
Ronald Grover of BusinessWeek.com reports that CBS will bring in more advertising dollars than any of the other big four networks in 2009: Everywhere you look these days, network TV executives seem to be shredding their playbooks and experimenting with their programming. The prevailing sentiment seems to be: We’ll do whatever it takes to cut costs and keep […]