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Reebok

White downplays fighter concerns about Reebok deal

June 19, 2015 by Jason Cruz 8 Comments

In a recent Periscope chat, UFC head Dana White downplayed the outcry from fighters about the Reebok deal.  White indicated that the fighters are “freaked out” about the change. White answered a variety of questions including stating that he estimated that UFC 189 should do over 1 million PPV buys.  He also stated that they […]

Filed Under: Reebok, sponsorships, UFC

Late fight cancellations won’t be credited as fights under Reebok deal

June 14, 2015 by Jason Cruz 3 Comments

MMA Junkie sheds some light on the upcoming new UFC athlete outfitting policy with respect to late fight scratches.  The information may add on to the growing discontent about the ills of the new program. UFC officials indicated that neither fighter officially will be credited with a bout.  Payouts for a cancelled fight will be […]

Filed Under: Reebok, sponsorships, UFC

Aldo criticizes Reebok deal too

June 1, 2015 by Jason Cruz 3 Comments

UFC featherweight champion Jose Aldo is the latest fighter to express criticism concerning the UFC’s Outfitting Policy.  In an interview with Brazilian outlet Combate, it appears that Aldo is in favor of fighters coming together to address these issues. Aldo indicated that if fighters were organized like the players are in the NBA, the policy […]

Filed Under: Reebok, sponsorships, UFC

Erick Silva to lose $12K after Reebok deal

May 31, 2015 by Jason Cruz 10 Comments

Erick Silva is the latest UFC fighter to voice his displeasure with the Reebok deal.  Silva, who is scheduled to fight at the TUF Brazil 4 Finale in Miami stated that he would be losing $12,000 per fight once the new sponsorship deal is in place. The comments come out at an interesting time as […]

Filed Under: Reebok, sponsorships, UFC

Show Money Episode 4 discusses fallout of Reebok deal

May 31, 2015 by Jason Cruz 5 Comments

It’s back.  Show Money Episode 4 with Bloody Elbow’s John Nash and Paul Gift discuss the Reebok deal.

Filed Under: Featured, Reebok, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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Kristi, you’re fired!

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