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UFC

UFC Needs More of “This is Semtex”

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The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]

Ontario the New MMA Mecca

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Brett Clarkson of the Toronto Sun features a discussion with Marc Ratner in his latest piece, which focuses on the growing popularity of MMA and the UFC in the province. According to Ratner, there isn’t a place on earth that boasts more of an interest in UFC than Ontario.   “When we look at our […]

Frye: “It’s Just a Circus Act”

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John Morgan of MMAJunkie has a great article with Don Frye on the subject of James Toney and other professional athletes looking to jump into MMA. “I tell you what: Anybody who fights an [expletive] like James Toney or Herschel Walker or Jose Canseco or any of them other [expletives] that come into our sport […]

MMAterial Facts (01/22/10)

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UFC launches personal fitness business: UFC Gym Q&A with Brian Diamond (Spike TV Executive) Bellator’s Plan: Talent, Efficiency & YouTube Bellator CEO hoping for another ‘magical’ season UFC launches personal fitness business: UFC Gym With more than 3,500 people signed up, the company’s first UFC Gym will open for business Saturday in Concord, Calif., and […]

The Competition Debate in MMA

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Danny Acosta of FIGHT! Magazine has an interesting short clip interview where he discusses the idea of competition in MMA with Strikeforce’s Scott Coker. Payout Perspective: MMAPayout.com has long talked about why competition is so important in MMA and Coker does a pretty good job of summarizing the position: competition helps to grow demand for […]