This isn’t recent news – somehow it slipped past me and the rest of the community last Fall – but according to an ESPN Sports Poll, mixed martial arts was the only sport in North America to grow in fan avidity over 2009. The size of the sport’s overall fan base increased by approximately 4%, […]
UFC
UFC 114 Coverage @ MMAPayout.com
The following UFC 114 media content will be available through MMAPayout.com this week according to the schedule below. Also, keep an eye out for other fight week promo material on ESPN and other networks. UFC 114 press conference: Wednesday, May 26th @ 1PM PT UFC 114 weigh-in: Friday, May 28th @ 4PM PT UFC 114 […]
UFC: Tom Wright to Head Canadian Office
Dana White and Lorenzo Fertitta have announced that former commissioner of the CFL, Tom Wright, will head the Canadian Office of the UFC in Toronto, Ontario. “I am pleased to announce we are opening an office in Canada, and that Tom Wright, who is so respected and accomplished here in Canada, will lead our business […]
UFC 113: 520,000 Buys (Early Reports)
Dave Meltzer of the Wrestling Observer reported last week that he’s getting early reports of 520,000 buys for UFC 113, but that he’s also seeing numbers which could point towards a number even higher. Early reports on UFC 113 on 5/8 in Montreal have the show doing 520,000 buys, slightly above the 450,000 that the […]
UFC 114 Fight Week
In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]