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MMAPayout.com on Toronto Fan 590’s “The Showdown”

October 29, 2010 by Staff Leave a Comment

MMAPayout.com’s Kelsey Philpott sat down with Toronto Fan 590 Radio’s Showdown Joe Ferraro on Thursday, October 28 to discuss the UFC-WEC merger and UFC 121. Be sure to give it a listen and also stay on to hear from the UFC’s latest Canadian signing, Sean Pierson.

Filed Under: booking, marketing, MMAPayout.com, UFC, WEC

TUF 12, Episode 7: 1.3 HH

October 29, 2010 by Kelsey Philpott 4 Comments

MMAPayout.com has learned that episode seven of TUF 12 scored a 1.3hh rating on the strength of 1.9 million average viewers. The broadcast also fared well in the M18-34 and M18-49 demographics with a 2.2 and 1.84, respectively. Quarterlies: 1.27, 1.30, 1.21, 1.27 Payout Perspective: This is the fourth week in a row that TUF has […]

Filed Under: ratings, TUF, TV, UFC

UFC 121 Payout: Salaries show Lesnar at the top

October 28, 2010 by Jason Cruz 8 Comments

MMA Junkie reports the salaries from UFC 121. Despite his loss, Brock Lesnar topped the payroll with $400,000 earning more than the new champion, Cain Velasquez. The new UFC Heavyweight champion made $200,000 for his fight in addition to a $70,000 bonus for KO of the night. The rest of the payouts are as follows: Cain […]

Filed Under: payouts, UFC

UFC and WEC Set to Merge

October 28, 2010 by Kelsey Philpott 18 Comments

Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]

Filed Under: booking, Featured, mainstream, UFC, WEC

UFC 121 Prelims: 1.5 million Viewers

October 26, 2010 by Kelsey Philpott 2 Comments

MMAPayout.com has learned that the UFC 121 Prelims on Spike TV generated a 1.03HH rating on the strength of 1.5 million average viewers on Saturday, October 23 prior to the pay-per-view portion of the broadcast. The program fared well among the traditional MMA audience with a 1.42 in each the M18-34 and M18-49 demos. Quarterlies: […]

Filed Under: ratings, TV, UFC

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