Earlier this week, Kudo Protein Popcorn announced, “an extensive strategic partnership with UFC.” The company’s logo adorned the UFC mat for the first time at UFC 289 in Vancouver. The company offers Protein Popcorn as well as gummies. The Utah-based company focuses on healthy snacks. Via the announcement this past Monday: KUDO’s collaboration with UFC […]
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Air National Guard invests in new ‘TUF’ season
The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
Power Slap gets big hand in social media
Despite a consensus by many fight fans and society in general, Dana White is doubling down on Power Slap as it returns for a second season which most will not see since it will be on the online platform Rumble. Yet, White is still bullish about the sport and utilizes social media metrics to tout […]