UFC 285 was a big commercial success as many tuned in to see the return of Jon Jones as he faced Cyril Gane. According to Endeavor CEO Jason Lublin it was the highest-grossing commercial PPV within the past year. Lublin commented that the PPV was a commercial success which attributed to increase in revenue for […]
UFC
UFC 288 PPV Prelims draw 853K
The UFC 288 PPV Prelims on ESPN drew 853,000 viewers on Saturday night which was good enough for #1 in cable ratings. The telecast drew 0.32 in the 18-49 demo, 0.19 F18-49, 0.46 M18-49, 0.29 18-34, 0.12 F12-34, 0.34 M12-34, 0.36 25-54, 0.32 in the over 50. The early UFC Prelims were aired also on […]
UFC picks up another Vodka sponsor
The Sports Business Journal reports that the UFC has added Atomic Brands’ Monaco line of ready-to-drink (RD) cocktails with a two-year deal “totaling mid-seven figures.” This sponsorship adds to the lengthy roster of alcoholic sponsors that the promotion has in its stable. It also brings to mind that the categories are similar to the deal […]
UFC 288 attendance, gate and bonuses
UFC 288 took place on Saturday at The Prudential Center in Newark, New Jersey. The Fight of the Night went to Mosvar Evloev and Diego Lopes in a surprisingly good effort from Lopes. Lopes, a late fill-in for Bryce Mitchell, showed heart and received praise from Dana White as he pushed Evloev to his limits. […]
Masvidal’s father charged with attempted murder at fighter’s home
TMZ is reporting that Jorge Masvidal’s father, Jorge Masvidal, Sr. was arrested for attempted murder after allegedly shooting someone in the arms during a dispute at the fighter’s home in Florida. The former UFC fighter was not involved in the shooting according to the report. Masvidal, Sr. was booked at 1:33 am Thursday according to […]