MMAPayout recently obtained the results of a UFC marketing survey which polled the online readership of the organization’s new magazine. I’ve summarized some of the more interesting points below: 75% of the readership falls between the ages of 18-34, but 96% of those surveyed were of legal drinking age (21). 16% fans who bought the magazine have been to a live […]
UFC
Exploring a Possible UFC-WEC Merger
The talk of a potential merger between the UFC and the WEC has increased dramatically over the last few weeks, thus MMAPayout has decided to explore the idea and potential consequences of such a deal. Since Zuffa bought the WEC in 2007, the idea has been to run the company as a completely separate entity to the […]
Meltzer on TV Rights Fees
Debut Success, Future Demand Increase UFC Magazine Distribution
MMAPayout has learned that the UFC Magazine will increase its distribution from 300,000 units to 325,000 due to the overwhelming success of its premier issue in July and the resulting retailer demand. The figure doesn’t include additional distribution at UFC events. The UFC Magazine has just finalized its next six issues and will follow a bi-monthly […]
Anheuser Revamping Bud Light
The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]