World Wrestling Entertainment announced that it is changing its name to WWE in a rebranding effort that includes a new business strategy. The purpose of the change is to “better reflect the company’s global entertainment offerings.” Via WWE.com: Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies […]
pro wrestling
Tough Enough ratings: 3.3 million viewers
WWE’s Monday night debut of its resurrected reality show, Tough Enough, received a huge audience of 3.3 million viewers. The reality show featuring Stone Cold Steve Austin has 14 individuals competing for a WWE contract. Via Zap2it.com: WWE TOUGH ENOUGH is #2 new reality series premiere of the year on cable in P18-49 and P18-34. […]
Wrestlemania 27 attendance: 71K plus
Wrestlemania 27 held yesterday at the Georgia Dome in Atlanta, Georgia garnered a strong 71,617 in attendance. The WWE indicated it was the highest grossing and most attended entertainment event at the Georgia Dome although there are reports that a Backstreet Boys concert in 2000 drew over 73,000. With respect to sports events, the SEC […]
Dana White web chat with Seattletimes.com
Dana White participated in a web chat Wednesday on the Seattle Times web site. The chat was a part of promoting this Saturday’s UFC Fight Night in Seattle. White discussed many topics including some interesting business issues: – White expected the Seattle show to be about 8,000 in attendance but now about 14,000 tickets have […]
WWE leads way in social media
Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]