The HBO replay of the Manny Pacquiao-Timothy Bradley fight from April 8th drew 750,000 network subscribers per Sports TV Ratings. The event drew 347,000 viewers in the Adult 18-49 demo. The event was marred by Pacquiao’s controversial comments about same sex relationships which cost him his Nike sponsorship. Notably, Pacquiao still wore Nikes in his […]
pay-per-view
UFC 196 trending to be biggest PPV ever
The UFC has indicated that UFC 196 is trending to be the biggest PPV in the company’s history according to a press release sent out by the promotion. UFC 196 had the highest digital PPV sales of all-time in addition to a record 4.9 million viewers for the UFC’s Embedded series. Dana White has claimed […]
UFC Fight Pass offers 20% off for UFC 196
UFC Fight Pass is offering 20% off the UFC 196 PPV price on its digital platform. As if you didn’t know, the event is this Saturday, March 5th. This is the latest move in the company’s attempts to highlight this business and attract more subscribers. Last Saturday on Fight Pass, UFC Fight Night from London […]
UFC 196 moves to FS1
Yahoo! Sports reports that UFC 196 has been switched from PPV to an FS1 broadcast. After the main event of Cain Velasquez-Fabricio Werdum disintegrated when both fighters pulled out within 24 hours, the UFC made the move to scrap the PPV and move it to its broadcast partner. The FS1 main event will be a […]
15 for 15: No. 1 Ronda Rousey’s ups and downs
Ronda Rousey tops the list of MMA Payout’s biggest MMA business stories of 2015. Her popularity turned polarizing as the year ended with a surprising upset loss to Holly Holm at UFC 193. Rousey started off 2015 with a quick win against Cat Zingano at UFC 184. The event, from Los Angeles, had her up […]