According to Kevin Iole at Yahoo! Sports, Affliction has decided to throw in the promotional towel in return for a sponsorship placement with the UFC. In addition, there’s talk of a major UFC announcement tonight on ESPN radio. Payout Opinion: It’s certainly a shocking turn of events – especially considering that Iole had earlier reported […]
opinion and analysis
Snowden: Reaction to Brock Piece; The PR Value of Affliction
Last week what I thought would be a fairly obvious article about Brock Lesnar’s post-fight antics, and how they could easily turn off network and advertising executives under enormous pressure to make safe decisions in a turbulent market, turned into one of the most controversial articles I’ve ever written. Many of MMA’s most influential reporters, […]
Lembo: The Value of Amateur MMA Programs
The following was written by Nick Lembo of the New Jersey State Athletic Commission for TheGarv.com and speaks to the value that amateur MMA programs create in a particular state, province, or country: The amateur program allows competitors to test their skills in the cage for the first time and experience the emotions and adrenaline […]
Moody: Brock’s Behavior Could Pay Dividends For White And UFC
John Moody is the man behind Tristatefighter.com (focusing on the Northeast MMA scene) as well as a regular panelist on Fox Fight Game. You can check out some of his great work in MMA on MoodyReports.com. In this guest column for MMAPayout.com, Moody illustrates that Brock Lesnar’s behavior in the wake of his win at […]
Intellectual Property Rights Under the Zuffa Standard Contract
Guest columnist David Nelmark (attorney and author of MixedMartialArtsLawBlog.com) offers his thoughts on the UFC® Exclusive Promotional and Ancillary Rights Agreement as it pertains to intellectual property rights. If you spend much time with MMA fighters, sooner or later you will hear one say that he’d sell his soul for a chance to compete in […]