Las Vegas, NV (USA) – Take one step inside the brand-new, 38,000-square-foot UFC® GYM™ in Concord, Calif. and you’ll quickly learn that this is no ordinary fitness facility. As music pumps through the gym, an enthusiastic teenager swings heavy ropes, visions of Randy Couture dancing in his head. In another corner of the sprawling exercise […]
gyms
First UFC Gym Opens in California
The San Francisco Chronicle has the details surrounding the official opening of the first UFC Gym in Concord, California. The UFC took its most recent step to expand its brand last week with the opening of its first gym in Concord and, while the new venture has certainly appealed to UFC fans eager to train […]
Diversification: Miletich Looking Beyond MMA
Greg Norman may have choked yet again at the British Open last week, but there is no denying his success as one of the great sports “brands†of all time. With a net worth reportedly near about $400 million, and numerous successful ventures including a clothing line, his career is a blueprint for any professional […]