According to MaxBoxing.com, Don King Promotions has issued a cease and desist order to Shine Fight Promotions on the grounds that Ricardo Mayorga is contractually obligated to fight exclusively for Don King. Mayorga is set to fight Din Thomas on May 15th at Shine Fights 3: Worlds Collide. Don King Productions has become aware that […]
boxing
Significant Activation Plans for Mayweather-Mosley
Terry Lefton of the Sports Business Journal reports on the activation plans of several brands with regarding to the May 1st boxing super fight between Floyd Mayweather Jr. and Shane Mosley. Tecate is offering a $25 rebate off the $54.95 PPV retail price, a promo delivered largely by point-of-sale advertising. AT&T will run dedicated spots […]
Pacquiao-Clottey: 700,000 on PPV
John Ourand of Sports Business Daily is reporting that Manny Pacquiao vs. Joshua Clottey did 700,000 buys on HBO PPV on March 13th at the Cowboys Stadium in Arlington, Texas. HBO logged 700,000 PPV buys and $35.3M in revenue for Manny Pacquiao’s unanimous decision victory over Joshua Clottey on March 13 at Cowboys Stadium. HBO […]
Pacquiao-Clottey Could Exceed Buyrate Expectations
Kevin Iole of Yahoo! Sports talks about the possibility of Manny Pacquiao vs. Joshua Clottey exceeding initial buyrate expectations of 500,000 to 700,000 for the fight held at Cowboys Stadium. The closed-circuit locations and presales in the East are at record levels, surpassing where they were in 2007 for the Oscar De La Hoya-Floyd Mayweather […]
HBO’s Taffet Talks Big Boxing PPVs on Bloomberg
Mark Taffet of HBO sits down with Bloomberg TV to discuss the latest in boxing business. Taffet shares what his predictions are for the Mayweather-Mosley fight, in addition to some other interesting tidbits about competition between boxing and MMA. Payout Perspective: The most interesting comment that Taffet made came towards the end of the interview […]