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Pacquiao dropped by Nike

February 17, 2016 by Jason Cruz 2 Comments

Nike has severed ties with Manny Pacquiao after the Filipino fighter made derogatory remarks about same sex relationships.  Despite an apology from Pacquiao, it was too little too late. Pacquiao had been a Nike-sponsored fighter for over 8 years.  He had a clothing line specifically for the fighter including a logo made by the apparel […]

Filed Under: boxing, Public Relations

PBC seeping money, when will it turn around?

February 5, 2016 by Jason Cruz 22 Comments

Earlier this week, the LA Times’ Larry Pugmire wrote about the state of Al Haymon’s Premier Boxing Champions.  In essence, the business strategy is not working thus far. Pugmire looked over commission records, network ratings and the expenditures PBC has paid out.  At this point, PBC is seeping money with no end in sight. According […]

Filed Under: boxing, legal, Premier Boxing Champions, UFC

Kovalev-Pascual II draws 1.179M on HBO

February 3, 2016 by Jason Cruz 28 Comments

The Sergei Kovalev-Jean Pascual rematch on HBO drew 1.179 million HBO viewers Saturday night according to Sports TV Ratings.  Kovalev won a lopsided fight with a stoppage in the 7th round. The main event on HBO peaked at 1.269M viewers.  The other fight that aired on HBO saw Dmitry Mikhaylenko defeat Karim Mayfield via unanimous […]

Filed Under: boxing, HBO, ratings

PBC on Fox draws 2.24M viewers

January 24, 2016 by Jason Cruz 39 Comments

Premier Boxing Champions drew 2.24 million viewers on Fox Saturday night according to Television By Numbers.  It also received a 0.7 rating in the adult 18-49 demo and a 3 share. Although PBC finished last in terms of overall average viewers for its 8-10pm ET time slot, it was first in Adult 18-49 rating and […]

Filed Under: boxing, FOX, Premier Boxing Champions, ratings, TV, UFC

Showtime Boxing feat. Wilder last Saturday draws 500K

January 23, 2016 by Jason Cruz 34 Comments

Showtime Boxing’s Saturday night event featuring Deontay Wilder defending his heavyweight title against Artur Szpilka drew just 500,000 viewers and peaked at 623,000 according to Nielsen.  The event was up against NFL Football last Saturday night. Notably, Wilder fought almost one year earlier against Bermane Stiverne on Showtime and drew 1.24 million viewers.  The peak […]

Filed Under: boxing, Showtime

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