The USA Today reports that Gennady Golovkin will be sponsored by Jordan Brand for his upcoming fight April 23 against Dominic Wade on HBO. GGG will wear Jordan Brand trunks and gloves for his fight next week. He becomes just the third fighter to don the Jordan Brand in the boxing ring after Andre Ward […]
boxing
Alvarez featured in Tecate’s first national ad campaign
Tecate has launched its first national ad campaign featuring Mexican boxing superstar Canelo Alvarez. According to AdWeek, Alvarez and soccer referee Felipe Ramos Rizos are featured in two commercials for Tecate. The Alvarez spot is below. The ad features Alvarez with the trademark Tecate black eagle. Brand director Belen Pamukoff explained the company strategy to […]
Boxing payouts: Pacquiao – $7M, Bradley $4M
Manny Pacquiao will make at least $7 million and Timothy Bradley will make $4 million for their third fight coming this Saturday in Las Vegas. Kevin Iole posted the purses for Saturday night’s event which will be on HBO PPV. Purses for Saturday. Pacman and Bradley also share in PPV revenue pic.twitter.com/aeSQwNhENo — Kevin Iole […]
PBC Boxing on Spike draws 873K; Broner fight most-watched PBC fight on network
PBC Boxing on Spike TV drew 873,000 viewers on Friday night according to Sports TV Ratings. The event featured Adrien Broner as he stopped Ashley Theophane in the 9th round. The fight between Broner and Theophane averaged 1,013,000 viewers (10:36pm-11:21pm) per Spike TV which is the most-watch PBC fight on the network. It drew 443,000 […]
Andre Ward draws over 1M on HBO Boxing
Andre Ward’s return to the ring Saturday night drew 1.064 million HBO subscribers according to Sports TV Ratings. Ward defeated Sullivan Barrera by unanimous decision in what many believe is a tune up for bigger fights (i.e. Sergey Kovalev). HBO Boxing drew 1.064 million from 10:55pm-11:42pm ET on Saturday night. This included 506,000 in the […]