Loretta Hunt of Sherdog.com is reporting that commercial ad slots have sold out for Fedor vs. Rogers on CBS: “I’d say this was probably a quicker sellout than the EliteXC shows,” said Kahl, who added that the addition of top-ranked heavyweight Fedor Emelianenko has piqued interest in “premium advertisers” from the auto, movies, and video […]
Japanese Drug Testing Cost Prohibitive?
Last week, Japanese MMA website Nightmare of the Battle reported on the apparently exorbidant cost of drug testing in Japan: The managing director of the Japan Muay Thai Federation, which is one of the organizations under the new Japan Martial Arts Federation, talked about this new federation. One thing he said is that doping […]
DVR Data Pushes TUF 10, Episode 3 Ratings
MMAPayout.com has learned that the Live+7 Day playback data (DVR) for the third telecast of TUF 10 (Wed 9/30) has pushed the episode’s ratings even higher: The Live+Same Day M18-34 rating was a 6.81. The addition of 7 day playback increased the number to a 7.34 – an increase of +8%. The average audience increased […]
Dream 12 Ratings
The numbers are in and last week’s Dream 12 drew a 1.7% share. Additionally, the headline bout featuring Overeem and Thompson, which ended in just 33 seconds, drew the largest audience of the night, but for only 2.7%. Payout Perspective: Dream 12 was the organization’s first caged event, but the experiment – set to become something of an […]
CBS Leading Adversting Market
Ronald Grover of BusinessWeek.com reports that CBS will bring in more advertising dollars than any of the other big four networks in 2009: Everywhere you look these days, network TV executives seem to be shredding their playbooks and experimenting with their programming. The prevailing sentiment seems to be: We’ll do whatever it takes to cut costs and keep […]