Welcome to another edition of Payout Perspective – the second of what will be three in a row in the month of November. This week we’ll be taking a look at UFC 105 held Saturday, November 14th from the Manchester Evening News Arena in Manchester, England. The card featured a light heavyweight bout between Randy […]
UFC UK President Zelaznik Comments on International Business
Ariel Helwani of MMA.Fanhouse recently had UFC UK President Marshall Zelaznik onto his radio show to talk about the UFC in the UK amongst other things. Here are a few business notes from the interview: Zelaznik background: was a lawyer and came from working at PPV provider In-Demand; has always loved fights; Liddell vs. Couture II was his first […]
TUF 10, Episode 9: Ratings
Episode 9 of The Ultimate Fighter: Heavyweights drew a 1.7 HH rating for an average viewership of 2.4 million. However, the show continues to attract well in the M18-34 and M18-49 demos with a 3.2 and 2.6 respectively. Payout Perspective: Here’s a look at the entire ratings picture: Overall M18-34 M18-49 Episode 1 2.9 5.3 4.3 […]
Weakening USD Benefits the UFC in UK
The British Pound is trading nearly 30 cents higher since the UFC last visited the UK in February for UFC 95. Payout Perspective: The gate revenues from UFC 105 – an event rumoured to be nearly sold-out – will convert back to the American dollar with a greater pop than the last time the UFC visited […]
McCarthy Talks EA MMA, UFC, Judging
Ariel Helwani of MMAFanhouse took some time last weekend to speak with “Big” John McCarthy about being in a video game, not officiating at the last UFC card in California, and the issues with judging in the sport. Payout Perspective: The sport needs its best official now more than ever. The possibility for someone to be seriously […]