According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
TUF 12 Episode 10: 1.8 million viewers
MMA Payout has learned that The Ultimate Fighter 12, Episode 10 scored a decent 1.3 hh rating with an average of 1.8 million viewers. Spike TV emailed the ratings information to MMA Payout today. TUF earned a 1.80 with M18-49 and a 2.10 in M18-34. Good ratings for these demographics. Qtr hours/ hh rating: 1.27 1.15 […]
Authentic Brands Group purchases Sinister
Today, Authentic Brands Group (ABG) announced the purchase of MMA brand Sinister. Earlier this fall, ABG purchased Tapout, Silver Star and Hitman. According to ABG’s press release (via The Street): “This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands […]
WEC 52 scores 2nd biggest draw of 2010: 570,000 viewers
WEC 52, held Nov. 11th, featuring Urijah Faber versus Takeya Mizugaki garnered a 0.57 household rating and an average audience of 570,000 viewers on Versus. In addition to the household ratings and the average viewers, MMA Junkie reports that WEC 52 scored a 0.79 with men 18-49. Versus held pre and post fight shows in support of […]