MMA Payout will be on Inside MMA tonight on AXS TV discussing the implications of this week’s Court ruling in the Zuffa v. New York case. Inside MMA will is on live tonight at 6pm-7pm (9pm-10pm on the east coast).
TUF 18 Episode 5: 640,000 viewers
MMA Payout has learned that Wednesday night’s episode of The Ultimate Fighter Episode 5 received an average viewership of 640,000 viewers. It received an 0.4 rating among adults 18-49. Wednesday’s episode reflects a downturn in ratings from the week prior. This can be seen as a correlation between male fights and female fights as this […]
Hendricks re-ups with Reebok
UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok. Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre. Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course. Hendricks and UFC lightweight Jamie Varner participated in Spartan Races […]
Bellator 101: 649,000 viewers
MMA Payout has learned from Spike TV sources that this past Friday’s showing of Bellator MMA Live (101) scored an average viewership of 649,000 viewers with its peak at 932,000 viewers. The event airing from 9pm-11:08pm (PT) from Portland, Oregon featured Joe Warren as he defeated Nick Kirk. An immediate repeat of the event on […]