The Sports Business Journal is reporting that an average of 7 million people in the US tuned in on Paramount+ to watch the UFC at the White House event this past Sunday. Variety reports that a total of 8.2 million in the U.S. and Latin America tuned in to watch the fights on the South Lawn of the White House.
A total of 17 million viewers tuned in to Sunday’s fight despite a 30 minute weather delay. The unique viewership is based on those tuning in for at least one minute at any point during the broadcast.
The event featured a bevy of right wing sponsors and tributes to the military and first responders. While the UFC claims to have spent over $60 million on the event, it made it back with the marketing and publicity. Notably, the UFC was going to have to pay for the reseeding of the South Lawn but that has been taken care of by Scotts Turf Builder as a report from Fox Business claims it has donated $1 million to the National Park Service including replenishing the area in which the event took place. In addition, World Liberty Financial chipped in with crypto bonus awards.
Paramount+ indicated that subscriptions rose 267% in comparisons to the previous 30 days.
The viewership is astronomical although according to the numbers Dutton Ranch had more viewers on Sunday than the UFC White House. Yet, the show delivered and despite it receiving negative press due mostly to Josh Hokit’s comments it succeeded with many people (even if just curious) tuning in.
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