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Liberty Financial announced as Official Partner of UFC Freedom 250

June 13, 2026 by Jason Cruz Leave a Comment

During the UFC Press Conference held in front of the Lincoln Memorial on Friday night, the company announced that Liberty Financial would be an Official Partner of UFC Freedom 250. In addition, Liberty Financial added a $250,000 bonus pool for fighters for Sunday’s fights.

The bonuses “pool” will be given to Performances of the Night. It was not identified as to how the pool would work as in if one fighter would be awarded the money or in what denominations they would be given to fighters.

From the UFC press release Friday Night:

The bonuses will be paid in USD1, World Liberty Financial’s U.S. dollar-backed, compliant stablecoin and one of the fastest-growing stablecoins on the market. USD1 bonuses will be awarded in addition to the traditional Performance of the Night bonuses presented to athletes by UFC President and CEO Dana White following the event. The USD1 payout will be awarded independently of the previously announced Crypto.com $1 million bonus pool, which goes to the two athletes who compete in the Fight of the Night.

It is worthy, in fact necessary, to note that World Liberty Financial is the same institution in which the president promotes his own crypto currency. There were significant questions of conflict of interest with World Liberty Financial due to the fact that the president took significant contributions from crypto companies. The administration has relaxed regulation on crypto and promoted it in its second term.

Notably, Justin Sun, a Chinese crypto-billionaire and businessman purchased at least $75M worth of World Liberty Financial crypto. The president backed the Securities and Exchange Commission off of an investigation of Sun’s business practices.

So, while the fighters will receive a handsome return for excellent performances, there is an undercurrent of wrongdoing and conflict going on here with the company that is a Presenting Sponsor for the fights.

Filed Under: UFC

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