According to the press release, Hayabusa will provide custom outfitting for participating athletes and coaches for the eight-episode reality series UFC Brazilian Jiu-Jitsu: Road to the Title.
As one might infer from the announcement, the UFC will be selling Hayabusa gear including rash guards, shorts and spats on the UFC shop online store and on its own site. Additionally, the Hayabusa brand will be featured at all UFC Brazilian Jiu-Jitsu event and integrated in other UFC media including its social media channels.
Leave a Reply