UFC 300 is getting a special collection of t-shirts ahead of Saturday’s UFC 300. PacSun, which caters to a younger demographic, is launching shirts ahead of the company’s monumental event.
PacSun, an official licensee of UFC clothing, launched the shirts on Friday taking advantage of the big weekend ahead. The company will activate at the Wynn, XS Las Vegas and Encore Beach Club this weekend per the Sports Business Journal.
The clothing brand skews to the younger demo and features a motif of a lifestyle brand. Thus, more style than supporting a certain fighter or fight. Still, the shirts have bigger, flashier designs which appeal to the younger set.
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