C4 Energy Drink and the WWE announced a multi-year partnership that makes it the first-ever Official Energy Drink Partner of WWE according to a WWE press release.
Per the press release:
C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the WrestleMania Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.
The expanded partnership follows a nationwide launch of WWE and C4 Energy’s first-ever co-branded, WWE-inspired flavors of C4 Ultimate Energy Drinks. The collaboration is currently available nationwide in two delicious flavors, Ruthless Raspberry and Berry Powerbomb, and will expand this month with the launch of a brand-new flavor, Nectarine Guava Knockout, a powerful punch of sweet nectarine and tropical guava crashing together to create a knockout flavor that rules supreme, available exclusively at Circle K. Without sugar or artificial colors, C4 Ultimate Energy allows fans to work hard and play hard without ever missing a beat.
C4 will employ a citywide takeover throughout Philadelphia for WrestleMania XL, sampling C4 Ultimate throughout the weekend including at WWE World and Lincoln Financial Field.
C4 and WWE have been partners since 2021. The partnership now expands at a time when WWE is set to have one of the biggest weekends of its Wrestlemania history. It is the first Wrestlemania under TKO Holdings and we can forsee more activation and sponsors with WWE.
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