The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company.
Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US.
The deal makes 19 Crimes an “Official Wine Partner” and it will include an octagon branding, broadcast integrations, a “Bold Finish of the Month” content series that will be available via digital and social channels. There will also be a TBD sweepstakes promo.
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